Optimize Operations with Salesforce Implementation

Kansas Asphalt, Inc. Logo
Dive into the story of how we created and implemented a custom CRM for parking lot construction company Kansas Asphalt, Inc.
The Challenge

Kansas Asphalt, Inc. (KAI) is a parking lot construction company headquartered in Bucyrus, Kansas. Their organization has grown from the local scale to a national scale through integrity, diligence, and superior customer service. Their primary services include residential driveway maintenance, large commercial lot replacement, small commercial repairs, and more.

Years ago, Kansas Asphalt’s executive leaders decided they wanted to have an effective, streamlined way to manage their clients’ information. They figured this would best be achieved by implementing a customer relationship management (CRM) software. Additionally, KAI wanted to provide their customers with access to data through a web based customer portal. Functionally, they needed the portal to be tightly integrated with their existing online presence and branding. With specific goals in mind, the KAI team hired a third party developer to create a custom-built CRM software. After this, they hired a separate third party IT company to help with Salesforce management and CRM implementation.

Following the Salesforce implementation, Kansas Asphalt discovered some serious IT issues with the attempt to migrate their CRM. In the new system, users were unable to attach files because there wasn’t sufficient storage space. Another major problem was that users were unable to group similar files together. When the KAI team brought these IT problems to their IT provider, they were told nothing would change unless they paid thousands of dollars more for an upgrade. After paying a small fortune for a custom product that didn’t meet their expectations, KAI’s people were feeling incredibly discouraged.

Pavement construction company employee becoming frustrated after Salesforce implementation
Pavement construction workers celebrating on the job after successful Salesforce implementation within company
The Solution

Kansas Asphalt came to Digital Maelstrom desperate for an IT advisor to guide them out of the mess they were in. We listened, asked questions, then created a plan that would configure their custom built CRM to do everything they wanted and more.

Salesforce Implementation and CRM Optimization Done Right

Digital Maelstrom enhanced the operational performance and stability of their Salesforce implementation with two primary operations services. To address the custom product’s file attachment issue, our software engineers designed and implemented a desktop/mobile friendly tool. This tool uploads a job’s associated files to Amazon S3 and allows both user specified folder grouping and viewing permissions. To optimize their customer portal, we created a user friendly, easy to navigate secured access portal on their main website. Furthermore, for Salesforce configuration we created a companion tool which securely manages customer access to the app. The tool works by pulling specific Salesforce data that Kansas Asphalt wants a customer to see. Then, it displays that information to the customer in the desired format and layout.

Taking time to listen and truly understand how an industry specific company does business is essential for any organization’s IT success. Undoubtedly, every company has a unique set of requirements specific to their industry, location, and people. By taking the time to fully understand our clients’ needs and unique processes, we can most effectively launch our partners to achieve their IT goals.

Services Used

Architecture Planning
Based on your needs, we provide a roadmap and technology/IT suggestions you can trust to help you reach your architectural goals.

Identity Management
Digital Maelstrom assists with identity management and single sign-on solutions initiatives by assessing your current system and protocols, comparing it to your IT management goals and designing a secure solution built to these specific requirements. The result is a defined and tailored method of access to your business’ protected assets using proper individual authentication and authorization.
System Integration Services
Our team composes your business’ system and applications in a way that integrates these processes seamlessly. We’ll configure them to all work together harmoniously – leading to new levels of efficiency and business growth.
Custom Cloud Software Development
Let our cloud computing team provide your company’s custom cloud solutions. Our experienced team works closely with you to clearly understand your requirements and accessibility needs. We ensure the utmost security, reliability, and scalability for your digital solutions.

Change Management
With Digital Maelstrom overseeing and managing your organization’s change, you can be rest assured the adjustment will be a breeze. Whether your company is switching platforms, moving to a new software, or experiencing another type of change in your organization’s IT infrastructure, you can feel confident piloting your changes with DM.
Cloud Migration
Moving your company data into the cloud is one of the most secure measures for your company. With our cloud migration services, we seamlessly move your IT assets (such as a service, application, or data) from an on-premise environment to a third-party cloud provider.
Disaster Planning
In today’s volatile digital world, companies no longer see disaster planning as an afterthought. Many companies today consider IT risk management as an absolute requirement for their IT infrastructure. If disaster strikes, you will be grateful that you decided to invest in your company’s IT protection by having a robust disaster plan.
Business Continuity & Disaster Planning
Guarding against digital threats takes top of mind in corporate security efforts, but natural disaster recovery and business continuity planning requires an equally solid strategy and protocol. Our information security professionals help your team create a holistic plan for your business to follow in case of mishap. Further, Digital Maelstrom helps businesses become secure post-disaster. We then create reliable solutions for greater resilience against the unexpected.
Cloud Operations
Rely on us for 24/7 monitoring and support of IT systems and processes, so that your internal IT teams are free to go on about their day. Our IT management includes providing useful metrics regarding system use and performance. We take a preventative approach to keep your systems healthy and running optimally.

Technology Used

Logo for technology Angular
Angular is a platform for building mobile and desktop web applications.
Logo for technology Amazon Web Services
Amazon Web Services
Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services.
Logo for the technology TypeScript used by Midwest Credit Union
TypeScript is an open-source programming language developed and maintained by Microsoft. It is designed for development of large applications and transcompiles to JavaScript.
Java logo
Java is a general-purpose programming language that is class-based, object-oriented, and designed to have as few implementation dependencies as possible.
Salesforce logo
Salesforce.com, Inc. is an American cloud-based software company. It provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

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