Optimize Operations with Salesforce Implementation

Kansas Asphalt, Inc. Logo
Dive into the story of how we created and implemented a custom CRM for parking lot construction company Kansas Asphalt, Inc.
The Challenge

Kansas Asphalt, Inc. (KAI) is a parking lot construction company headquartered in Bucyrus, Kansas. Their organization has grown from the local scale to a national scale through integrity, diligence, and superior customer service. Their primary services include residential driveway maintenance, large commercial lot replacement, small commercial repairs, and more.

Years ago, Kansas Asphalt’s executive leaders decided they wanted to have an effective, streamlined way to manage their clients’ information. They figured this would best be achieved by implementing a customer relationship management (CRM) software. Additionally, KAI wanted to provide their customers with access to data through a web based customer portal. Functionally, they needed the portal to be tightly integrated with their existing online presence and branding. With specific goals in mind, the KAI team hired a third party developer to create a custom-built CRM software. After this, they hired a separate third party IT company to help with Salesforce management and CRM implementation.

Following the Salesforce implementation, Kansas Asphalt discovered some serious IT issues with the attempt to migrate their CRM. In the new system, users were unable to attach files because there wasn’t sufficient storage space. Another major problem was that users were unable to group similar files together. When the KAI team brought these IT problems to their IT provider, they were told nothing would change unless they paid thousands of dollars more for an upgrade. After paying a small fortune for a custom product that didn’t meet their expectations, KAI’s people were feeling incredibly discouraged.

Pavement construction company employee becoming frustrated after Salesforce implementation
Pavement construction workers celebrating on the job after successful Salesforce implementation within company
The Solution

Kansas Asphalt came to Digital Maelstrom desperate for an IT advisor to guide them out of the mess they were in. We listened, asked questions, then created a plan that would configure their custom built CRM to do everything they wanted and more.

Salesforce Implementation and CRM Optimization Done Right

Digital Maelstrom enhanced the operational performance and stability of their Salesforce implementation with two primary operations services. To address the custom product’s file attachment issue, our software engineers designed and implemented a desktop/mobile friendly tool. This tool uploads a job’s associated files to Amazon S3 and allows both user specified folder grouping and viewing permissions. To optimize their customer portal, we created a user friendly, easy to navigate secured access portal on their main website. Furthermore, for Salesforce configuration we created a companion tool which securely manages customer access to the app. The tool works by pulling specific Salesforce data that Kansas Asphalt wants a customer to see. Then, it displays that information to the customer in the desired format and layout.

Taking time to listen and truly understand how an industry specific company does business is essential for any organization’s IT success. Undoubtedly, every company has a unique set of requirements specific to their industry, location, and people. By taking the time to fully understand our clients’ needs and unique processes, we can most effectively launch our partners to achieve their IT goals.

Services Used

Architecture Planning
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Identity Management
Protect your users' identities by configuring your system with Single Sign-On capabilities. Click to learn more!
System Integration Services
Make your tech work for you when you invest in system integration services. Click to learn more!
Custom Cloud Software Development
Create the perfect software/application for your organization when you put our custom software developers to the task. Click here to learn more!
Change Management
Change doesn't have to be stressful - let our operations team guide your company to the other side. Click here to learn more!
Cloud Migration
Migrating to the cloud reduces costs, secures your data, and creates redundancy for your business. Click here to learn more!
Disaster Planning
IT disasters can be disastrous for businesses. We're here to help prevent these disasters, and/or manage them if they should ever occur. Click here to learn more.
Business Continuity & Disaster Planning
Equip your business with a comprehensive emergency plan to prevent cyber attacks. Click here to learn more!
Managed Infrastructure
With our Cloud Migration services, we seamlessly move your IT assets from an on-premise environment to a third-party cloud provider. Click to learn more!

Technology Used

Logo for technology Angular
Angular is a platform for building mobile and desktop web applications.
Logo for technology Amazon Web Services
Amazon Web Services
Amazon Web Services offers reliable, scalable, and inexpensive cloud computing services.
Logo for the technology TypeScript used by Midwest Credit Union
TypeScript is an open-source programming language developed and maintained by Microsoft. It is designed for development of large applications and transcompiles to JavaScript.
Java logo
Java is a general-purpose programming language that is class-based, object-oriented, and designed to have as few implementation dependencies as possible.
Salesforce logo
Salesforce.com, Inc. is an American cloud-based software company. It provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

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